Slow replies
An LSA message sits for an hour. A missed call never gets a text back. The customer books whoever answered first.
The AI ops layer for cleaning companies Your ads should know who booked.
ProClean AI connects every click and every call to a booked recurring customer, then sends those bookings back to Google so your ads go find more customers like them. You run the cleaning company. We run the system behind it.
Already running in production for multi-office residential and commercial cleaning companies.
Every booking feeds the ads that found it.
Example data
Connects to 40+ tools cleaning companies already run.
See all integrationsHubSpotGoogle AdsCallRailSlackGA4QuickBooksGoHighLevelLocal Services AdsTwilioConnecteamSearch ConsoleStripeSalesforceGoogle Business ProfileRingCentralMicrosoft TeamsGoogle Tag ManagerSquareZoho CRMMeta AdsDialpadGoogle ChatLooker StudioXeroPipedriveMicrosoft AdsOpenPhoneMicrosoft ClarityKeapAngiBland AIWordPressCloseChatGPTElevenLabsWebflowmonday CRMGeminiWixMaidCentralZapierMakeTypeform
The problem
You're paying for leads that leak out before they book.
Your ads, phones, CRM, quotes and booking software all run on their own. Every gap between them costs you customers, and Google never finds out which leads turned into revenue.
Every rep quotes differently
Price, pitch and follow-up depend on who picked up the phone. Good leads get quoted wrong or never get closed.
Lead source: "Unknown"
Hand-typed leads and untracked calls hide where customers came from, so you can't tell which ads actually pay.
A CRM nobody trusts
Duplicate contacts, bookings that never got marked, and numbers that don't match the booking software.
Ads tuned for clicks
Google optimizes for form fills because that's all it's told. It has no idea who became a biweekly customer.
The fix: one closed loop
ProClean AI connects every piece, from the first ad click to a booked recurring customer, and feeds the result back into the ads.
2 minHow often Local Services Ads leads are pulled into your CRM
HourlyReal bookings and their dollar value sent back to Google
How it works
One loop, from first click to recurring customer.
Leads are answered fast, quoted and booked, then measured. The bookings go back to Google so the ads find more customers like them. Five stages, one system, running underneath your team.
01Capture & reply
Every lead gets worked within minutes.
Every LSA message, call and missed call becomes a worked lead, across any number of accounts and offices.
- Leads pulled straight from Google every 2 minutes and turned into CRM contacts. No third-party lead service.
- AI replies ask for a phone number and email, with reminders. Missed callers get a text.
- The AI stops the moment your team calls, texts, emails or quotes. It never sends prices, links or dates.
- Your team hears about every lead, reply and handoff in the chat app they already use.
LSA lead · Sarah M.Example
New Local Services Ads message · 9:41 AM
SARAHHi, looking for someone to clean every other week. 3 bed house.
AUTO-REPLY · 9:42Thanks Sarah! What's the best phone number to reach you? A team member will follow up with your quote.
SARAH239-555-0142
Contact created · Team notified · Rep: Jess
JESS · 9:47Hi Sarah, it's Jess. Calling you now for that quote.
Staff took over · AI stopped
02Quote & propose
Any rep quotes any home in one call.
A guided quoting tool puts the price, the scripts and the next step on one screen. Every rep sells like your best rep.
- Five steps: contact, service and property, rooms, conditions and discounts, then summary and close.
- Pain-point discovery (new baby, pets, moving, switching companies) with the questions and selling points for each.
- Live pricing from your rates: rooms actually cleaned, square footage, pets, extras, minimums and sales tax.
- Objection scripts for price, "let me think about it," and other quotes. Then a branded proposal on your own domain the customer accepts online.
Quote · 3 bed / 2 bath · 2 dogsExample
Rooms cleaned3 bed · 2 bath · kitchen · living
Adjustmentspets · 2,100 sq ft
Extrasinside fridge
Pain pointnew baby on the way
First clean$189.00
Then every visit$148.00
Script said: Consistency & familiar technicians
03Book
Booked jobs land everywhere, to the cent.
A quote goes to your booking software in one click, and bookings flow back to the CRM on their own. Nobody retypes anything.
- Services, frequencies, room answers, discounts and fees map across. The final price always matches.
- A booking marks the opportunity Booked in your CRM and closes the customer's other quote options.
- One contact per person. Duplicates are caught and merged automatically.
- A daily safety net catches any booking that was never reported.
Quote to bookingExample
Quote$148.00
Booking software$148.00
Price match: exact
Sent to booking software with job notes by floor
Existing customer ID reused, no duplicate
Booked · CRM opportunity updated
Other quote options closed
04Measure
See what every dollar actually booked.
Every lead lands in one named channel, so spend gets judged by bookings, not clicks. Owners, managers and reps see the same numbers, counted the same way.
- Channels include Local Services Ads, Paid Search, Google Business Profile, Organic, Referral and AI search like ChatGPT and Gemini. Never "Unknown."
- Revenue by campaign, keyword, office, rep and service. Book rates for recurring, one-time and move-out cleans.
- "Needs attention" alerts for a capped budget, dark days or stale data.
- Every number drills down to the people behind it. Built to work on your phone.
Marketing · Last 30 daysSample data
Leads412▲ 14%
Booked118▲ 22%
Cost / booking$96▼ 18%
ROAS6.4x▲ 1.1x
05Optimize the ads
Your ads learn from real customers.
Google learns from booked customers, not just form fills. AI reads your numbers and ranks the moves. Our team reviews them and makes the changes for you, every week.
- Real bookings and their dollar values go back to Google every hour.
- Each period's numbers become a ranked AI Marketing Brief. Our team reviews it and applies the right changes in your Google Ads.
- A daily AI worker flags wasted search terms and a weekly optimizer reviews bids, schedules and weak headlines. We sign off and ship the changes.
- Booked LSA leads get rated for Google. Spam and out-of-area leads get a credit request.
AI Marketing Brief · Managed by ProClean AIExample
#1
Move $20/day from Search to Local Services Ads in the North office. LSA booked customers at $71 each vs $134 on Search.
Applied by ProClean team · Tue 9:14 AM
#2
Add "cleaning jobs" and "maid salary" as negative keywords. 14 clicks, 0 leads this week.
Applied by ProClean team · Tue 9:16 AM
Weekly update sent to owner: 2 changes made, results in your dashboard
Capped changesBudget ceilingsBrand terms protected7-day rollbackDated change log
And back to 01
Better ads bring better leads. The loop runs again.
Inside the system
The real tools your team will use.
Built for owners, managers and reps. Desktop for the office, phone for the road.
Shown with example data. Tap any screen to enlarge.
AI phone receptionist
The phone gets answered. The home gets quoted.
An AI voice agent answers your calls, quotes the home from the same pricing your reps use, and hands a ready customer to your office.
- Recognizes returning callers and checks the service area.
- Asks every quoting question and gives a live price.
- Creates the contact, estimate and opportunity, sends the proposal by email and text, and pushes the quote to your booking software.
- Warm-transfers to your office and logs the full transcript in the CRM.
Inbound call · 2:14 PM
- AIThanks for calling Bright Nest Cleaning. Are you looking for a quote today?
- CallerYes, every other week. We have a baby on the way.
- Pain point noted: new baby
- AICongratulations! What's the ZIP code for the home?
- Caller34119.
- Service area ✓ · routed to North office
- AIHow many bedrooms and bathrooms, and any pets?
- CallerThree bed, two bath. Two dogs.
- Pricing engine · pet adjustment applied
- AIYour first clean is $189, then $148 every two weeks. Want me to text you the proposal?
- CallerPlease.
- Contact, estimate and opportunity created · proposal sent
- AISent. I'm connecting you with our office now to lock in your first date.
- Warm transfer · transcript logged to CRM
Example call · fictional company · prices are illustrative
Residential cleaning
Built for recurring home cleaning.
Residential runs on speed and trust. The homeowner who gets a fast, confident quote books, and the one who becomes a biweekly customer is worth years of revenue.
Every frequency, one screen
Weekly, biweekly, every four weeks or one-time, with first-clean and recurring price side by side.
Sell to the real reason
Kids, pets, a new baby, a move, a housekeeper leaving. Each pain point comes with questions and selling points.
Your rules, built in
First-clean fee the rep can waive, discount lists for seniors, veterans, teachers and first responders, one-use promo codes.
Move-outs and rentals
Separate book rates for move-out cleans and short-term-rental pricing, tracked on their own.
Commercial cleaning
Win more contracts. Know which ads won them.
Commercial deals are bigger and take longer, which makes every lost lead and every mystery lead source more expensive. The same loop keeps those opportunities moving and tells you exactly where your contracts came from.
Get your free Ops Audit
Same audit. Same system.
Commercial pricing
Commercial rates, minimums and sales tax run through the same pricing engine, so quotes stay consistent across reps and offices.
Multiple sites per account
Add more than one property per customer, with a main location marked and job notes kept for each.
Proposals that move the deal
Branded proposals on your domain. Accept moves the opportunity forward and sends the contract for signature. Reject records the reason.
Revenue by campaign
See which campaigns, keywords and channels produced signed customers, so budget follows real revenue.
No lead goes cold
Every call, missed call and message is captured, assigned and posted to your team the minute it lands.
Clean territory routing
ZIP-based service areas send every lead to the nearest office, with no overlap in your ad targeting.
Done for you
You run the cleaning company. We run the engine that keeps it booked.
You don't need to become a tech company to grow like one. ProClean AI is fully managed: we build it, run it and manage your ads on it every week. You focus on the cleaning business.
We build it
You start from proven parts already running at multi-office cleaning companies, not a blank build.
- Connected to your CRM, booking software, phones and ad accounts.
- Proven on GoHighLevel and MaidCentral. We work with many other stacks.
- Historical leads cleaned up and credited to the right channel.
We run it
No servers, no software for your team to babysit.
- Runs on Cloudflare, with automated jobs on a schedule.
- Key-protected access, key rotation and minimum permissions.
- Health checks and pre-deploy safety checks.
We manage it
AI finds the moves. Our team makes them.
- We review every AI recommendation and make the ad changes for you.
- Guardrails on every change: capped bids, budget ceilings, brand terms protected.
- A dated change log and your dashboard show what we changed and what it booked.
Written findings you can act on. Every engagement comes with:
Attribution report
Google Ads audit
Website tracking review
Search rebuild plan
ZIP coverage plan
Monthly marketing analysis
Conversion landing page
Integrations
Your stack, connected.
ProClean AI sits on top of the software you already pay for. No rip and replace, no retraining your team. If it has an API, a webhook or an export, we connect it.
CRM & booking
9Every lead, quote and booking lands in the CRM and booking software you already use.
HubSpotGoHighLevelSalesforceZoho CRMPipedriveKeapClosemonday CRMMaidCentral
Ads & lead sources
8Every channel tracked to bookings, including AI search.
Google AdsLocal Services AdsGoogle Business ProfileMeta AdsMicrosoft AdsAngiChatGPTGemini
Phones & AI voice
7Every call tracked, transcribed and turned into a worked lead.
CallRailTwilioRingCentralDialpadOpenPhoneBland AIElevenLabs
Team chat
4Your team hears about every lead where they already talk.
SlackConnecteamMicrosoft TeamsGoogle Chat
Web, analytics & automation
11Website, search and form data synced hourly and wired into the loop.
GA4Search ConsoleGoogle Tag ManagerLooker StudioMicrosoft ClarityWordPressWebflowWixZapierMakeTypeform
Payments & accounting
4Revenue pulled through your CRM, so the numbers match your books.
QuickBooksStripeSquareXero
Don't see your tool? We'll map your full stack in the Ops Audit and show you exactly what connects.
Get your free Ops AuditProof
Running in production right now.
Speed to lead20xFaster first response to every new lead
Cost per booking29%Lower cost per booked customer, on 22% less ad spend
Revenue tracked$850K+Annual booked revenue, traced to the ad that found it
Leads captured1,500+Leads answered and tracked, 99.9% to a named channel
One multi-office cleaning company, first 90 days on ProClean AI.
“Working with the team at ProClean AI just makes sense. Sure, I can go back and forth with AI tools and try to learn as I go, but the reality is, it's not what I want to do and it's not what I'm good at. Give these guys a shot. You'll be happy you did!”Randy, New Jersey
Every new client starts from proven parts.
Free Ops Audit
Find out where your leads leak.
We look at your ads, phones, CRM and booking software end to end and show you exactly where customers and ad dollars are slipping through. You keep the findings either way.
- 01Lead-source checkHow many of your leads land as "Unknown," and what that hides.
- 02Speed-to-lead reviewHow fast LSA messages, calls and missed calls actually get worked.
- 03Google Ads & LSA auditWasted spend, missing negatives, and whether Google can see your bookings.
- 04Tracking reviewGA4, conversions and call tracking, checked against real bookings.
- 05Ranked fix listThe changes that will book the most customers, in order.
FAQ
Questions owners ask first.
Do I need GoHighLevel and MaidCentral?
No. ProClean AI is proven on GoHighLevel, MaidCentral, Google Ads and Local Services Ads, and we work with all the major CRMs, phone systems and ad channels. The Ops Audit maps your stack and shows what connects.
Will AI talk to my customers without my team knowing?
The AI replies to new leads to collect contact details, and your team is notified of every lead, reply and handoff. It stops the moment someone on your team calls, texts, emails or quotes the lead, and it never sends prices, links or dates by text.
Do we have to manage any software or servers?
No. We build, host and run the system, and our team manages your ads on it. Your team keeps using the CRM, booking software and chat app they already know.
Can we run it ourselves?
Yes. ProClean AI is built as a fully managed service, and that's how we recommend running it. If you have an in-house marketing team, software-only access is available. The Ops Audit will show which fits your business.
Is this only for residential cleaning?
No. It runs for residential and commercial cleaning companies, single office or multi-office, with commercial rates, multiple sites per account and contract-ready proposals.
What does it cost?
It depends on your stack, your offices and which parts of the loop you need. The Ops Audit comes first, so any proposal is built on what we actually find.
Every booking should make your ads smarter.
Get the free Ops Audit. We'll show you where your loop is broken and what fixing it is worth.
Get your free Ops Audit